I have 15+ years of comprehensive experience within marketing and communications in different sectors, from insurance and finance, to fashion and telecom. I’ve managed creative services and marketing communications for the two of the main fashion franchise companies in the south of Brazil with 18+ stores. Focused on developing marketing initiatives and responsible for all aspects of campaign design and management as well as partner interactions during campaign creative development and production. I also worked for Samsung Telecom for 6 years as a brand ambassador and sales consultant, achieving a significant impact on sales and consumer buying experience, while building brand presence and networks at retail. Most recently I have worked as designer and brand specialist for Transamerica Aegon, ensuring brand consistency and integrity throughout marketing materials and internal / external communications, having brand awareness as a main goal.  Role expansion included active relationship with other brand teams throughout Aegon and Transamerica across the globe, including US, Netherlands, Canada and Brazil. In parallel, I’ve taught marketing communications and creative marketing as a lecturer, visiting teacher and teaching assistant in Brazil and US. Recognized for creativity and marketing campaigns by receiving awards from American Advertising Federation, Best of Iowa Bank Marketing and Premio Colunistas SC. Also received commendation at the Graduate College at the University of Iowa.

I have created and developed a variety of marketing channels to accomplish the objectives of the organizations I have worked for, whether it be increased sales, greater brand awareness, new product launches and roll-outs, or supervising personnel and working alongside other marketing professionals and agencies. My background has included running national promotional campaigns, executing new product launch programs, developing marketing materials, vendor contract negotiation, as well as directing priority market selections for sales objectives,  all while developing strong relationships with business associates, vendors & media outlets.

Through CrisCunha Creative Studio, I use everything I have experienced in the corporate world in the last fifteen years and share it with my clients. As a boutique-branding agency, we use creative marketing and brand design to help independent professionals and small and medium-sized enterprises communicate better with their audience and effectively build their brands.