As a designer, I want to create not just objects and graphics, but also scenarios that will help people understand the consequences of consumer choices. Ever since I moved to the United States, I have been intrigued by the over consumption and excessive production of short-lived or disposable items. What began as a personal fascination with everyday objects, transformed into self-awareness of over-consumption and waste. Finally I developed a deep desire to use design for social good, translated into images that resonate with the audience about the ephemeral trajectory of these objects.
The white-on-white series is composed by 22 art prints, which embody a metaphorical interpretation of consumerism and the ephemera trajectory of objects. It presents everyday commodities carefully selected to represent a generation, dipped into white paint and photographed on a white background, depicting our apathy facing over the disposable culture. This work is part of a Master in Fine Arts thesis at the School of Art and Art History at the University of Iowa.
With influences as diverse as Andy Warhol, Heidi Cody, Haim Steinback, Conrad Bakker, Chris Jordan and Tony Cragg, new insights are synthesized from them all, based on pop culture, consumerism and objectification.